“We Started to Focus on our packaging, and we understood that we needed to make something which wasn’t about getting poured, but that could be consumed the best way bottle water was,” Swanson stated. “We intended an ergonomic package that consumers would choose to drink from, and introduced in 2016.” https://gable-top-cartons.mystrikingly.com/blog/the-rise-of-gable-top-cartons-in-packaging