This article reviews the current models of the voter behavior and proves the need in creating a new overarching conceptual framework. finding the integral social-psychological factor of the voter decision making. The public opinion is regarded as such a factor. The article presents the findings of the latest psychological research. https://www.bekindtopets.com/flash-offer-Tie-Untitled-by-Helen-Dale-Samson-One-of-Twelve-great-save/